What is Search Engine Optimisation?

What is Search Engine Optimisation?

Search Engine Optimisation can be broken down into two areas, on-page, and off-page SEO. In order to rank well in the search engine results pages (SERPS), both areas should be addressed.
On-Page SEO
‘on-page’ search engine optimization is the process by which pages of a website are manipulated with the intention that they will be considered by search engines, more relevant to the keyword or key-phrase that is being targeted.  Examples of ‘on-page’ SEO might be adding or revising title tags and adjusting keyword density.  Persistent SEO offers on-page SEO as part of their SEO services portfolio.
Off-Page SEO
‘off-page’ SEO is the name given to any task or process that is intended to have a positive effect on the search engine ranking of a web page or website but doesn’t actually involve making changes to the web pages.  Examples of ‘off-page’ SEO include creating keyword rich articles with hyperlinks back to pages on your website. Persistent SEO offers off-page SEO as part of their SEO services portfolio.
Keyword Research and Analysis
It is normally easier to be successful in your SEO attempts when the target is a key-phrase as opposed to a keyword.  This is because the competition is lower as you become more specific in the search terms you are targeting.   The longer the key-phrase the easier it will be to rank well for that phrase.  For example, whilst it might be a challenge to rank well for antiques it would be much easier to rank for antique bicycle restoration service.
We can help you research the keywords that are most appropriate to your business and help you improve ranking for these keywords.
It’s not just the Search Engines you need to impress!
It is very important not to forget that whilst attempting to positively influence search engines with regard to your target keywords or key-phrases, your primary aim must always be to satisfy your human visitors with interesting, well-written content.   Balancing good SEO with interesting and easily readable content is all part of the challenge.  The page you are reading now is intended to be interesting, informative and search engine friendly. Ideally, it will also compel you to take action.
And the result of great SEO is…
The result of successful SEO is that you will enjoy a greater number of targeted prospects arriving at your website, resulting in a higher number of enquiries and more eventual profit.  The work of the SEO process is to attempt to improve the position at which the site or page is shown in the SERPS for given keywords.  We do this by helping search engines better understand what your site is about and what products or services you offer.
Whilst this always result in a greater number of visitors to your site, you can’t pay bills with visitors! More visitors will not equate to more profits unless the rest of the marketing process slots into place.  Once you are enjoying hoards of additional visitors to your site, you had better be spurring them into action with great copywriting culminating in a definite call to action.  From there it’s up to you to create and build profitable, mutually beneficial relationships with your clients. Persistent SEO can help you improve upon your websites copy in order to convert more visitors into taking action. To discuss your search engine optimisation and online marketing requirements further, contactPersistent SEO today, we would really like to help you.

Why Local Search Engine Optimization

Doing Business in the Digital World

If you are doing online business and not getting the best sales then you are not targeting correct keywords. If you are doing SEO and still you are not getting high page rank for your site means you are not focusing on the right keywords. There are several different firms that make use of GLOBAL keywords for getting rank, however, their real operations are restricted to a geographic region so even if people find them never send a query. Do you want to know why local search optimization got so much importance? If yes, here you will come to know that. As in growing vertical in search, several companies are there that are identified the importance of local search engine optimization.

Local search engine optimization greatly helps you to in getting huge traffic for your site. Local search engine optimization is also known as regional search where one targets local keywords as well. It is mainly geo-targeting your audience when they search. Through local search optimization services, your local customers can find out whenever they search for you.

Local SEO also help you in increasing your sales by increasing your customer base. There are many companies who have the team of SEO experts who can optimize your site well for all of the relevant regional keywords. You only need to choose the right local SEO Toronto Company. Local search optimization services provided by local SEO companies are inexpensive, efficient and makes sure you get higher gains on your site. Local search is beneficial for companies that offer services or a trader, which has several locations. Local SEO also helps many local businesses for getting exposure on the search engines. If you started an online business which is based on a particular geographical location then you need to take the help of Local SEO services. According to Google, nearly 20% of search questions consist of some reference to localities like state, country, and city. People do not lose their local customers on the global web.

The Internet is worldwide and a great place that encompasses of the total globe. If your business has importance in a specific part of the world and when your target audience is limited enough to your neighborhood only then it is advised to go for local SEO. This surely helps you to spend your marketing money as well as time cautiously on a more targeted audience. It is very crucial for you to detain business from possible customers from your locality as many of the consumers search for a business that is in their zone. Surely, you do not wish to lose them for your close by competition.

The major search engines such as Yahoo, Bing, and Google reveal search results of local business in the normal result lists. Local SEO also ensures that you will reach your local customer base. Even, it also helps you in improving your Alexa ranking that is the most beneficial when you go for organic SEO. It also offers you more targeted clicks for the site from those who are your regular customers and are in search for a business that is in their neighborhood. Eventually, if local SEO is performed by taking the help of best SEO Company which has specialized in doing local SEO will surely promise to you increase the traffic for your site greatly.

Besides our company, we can name on one hand the other Toronto SEO companies we would recommend.

Persistent Media

Goliath Marketing

Green Genie SEO Toronto